Every marketing executive must acknowledge the power of email marketing and understand how it is the most effective marketing channel in a business’s toolkit. Many marketers are unaware that with a good email marketing campaign, emails can drive an ROI of $36 for every dollar spent, which is higher than any other marketing channel you can use.
Therefore, designing an email to be interactive and engaging should be a marketer’s top priority. Most prospective clients or readers spend at most 20 seconds reading an email. If the email isn’t well-designed, the reader can send it instantly to the trash bin rather than spend over a minute deciphering the message behind it. On the other hand, if an email is designed to be pleasing to the eye and is structured well, a customer could be enticed to take action within 15 to 20 seconds.
Email design matters more than people expect it to. Email marketing combines the knowledge of good graphic design with the tech of digital marketing. It enhances the text of your email beyond ensuring its layout is impressive, and the text is legible. Instead, it invites the client to take action and learn about your brand.
To help you craft well-designed emails, we have listed some design tips that you can follow for your email marketing campaigns.
Email Design Basics for Email Templates
Stay on Brand
The most basic thing about email design marketers must keep in mind is staying on brand. The design of your email should be consistent with your company’s brand identity and should stick to the brand colors and theme. Choose colors for your email templates that are consistent with your brand, or add additional colors that complement your brand theme. The tone of your email should be consistent with the content on other marketing channels. This can help make your emails memorable in the minds of the customers. You should only choose up to different fonts for your emails. Ensure not to use fonts that are too small or too large to distract readers. Aim for 14 pt. or 16 pt. text so that customers can quickly read your message without needing their reading glasses.
A large number of customers check their emails on their mobile devices; therefore, your emails must be designed to be mobile-responsive. Mobile responsiveness ensures that the message of your email looks amazing and that the email functions just like it would on any laptop or computer screen. Mobile responsiveness also increases the chances that the client may take action or interact with the content of your email.
Emails designed for mobile responsiveness should be concise since longer text blocks may require extra scrolling on small screens. The images you insert into your emails must also contain proper alt texts so even if your clients do not download images automatically, they are still aware of what the text or email is referring to.
Choose Relevant Email Templates
Email templates can make the email design process so much easier. If you are not a designer or have a low email marketing budget, you can simply choose free editable email templates to step up your email marketing game. You can even modify email templates according to your brand’s color theme and design to ensure consistency.
You can add design pieces in your emails that complement the email’s message and make it look more attractive. It is best to choose shades according to the theme of the email as well as per your company’s brand colors. Don’t be afraid to use bright colors with complementing colors, and avoid using all light grays and off-whites. Grays and off-white shades can make your email look dull and washed out, so think about the colors of your email carefully.
Choosing the design for your email marketing campaigns is a challenging task. Nevertheless, the Gmail Email Templates extension by cloudHQ makes designing attractive emails as easy as 1-2-3. With a range of over 600 pre-designed templates, you can choose email templates that suit your needs without clicking away from Gmail. The extension is fully integrated with Gmail and allows users to choose their design, customize the message, and send captivating marketing emails to prospective clients. Try the Gmail Email Templates by cloudHQ today, and upgrade your email marketing campaigns.