Wondering about the anatomy great email template to increase your CTR and reduce bounce rate? You need to learn the key features that will help you achieve this goal.
People do not have the time to read paragraph after paragraph of marketing copy, especially when it’s an email. Most of them don’t even open marketing emails. The overall average rate of people opening their emails is 16.97%. So, how do you ensure that your email results in a high CTR?
You must start by optimizing your professional email template. If you already have one and it’s not bringing the desired results, it’s time to make some changes!
Key Features: Anatomy Great Email Template
Here are the top features that tell us how to dissect a strong email template’s anatomy. Great email templates can help you catch the attention of your target audience and improve your marketing strategy. Following are some features that can help.
1. Structure Matters
With the increase in the amount of information people have to consume, their attention span is decreasing. You have anywhere from 8 to 11 seconds to make your point and serve the purpose of your email. That’s where the importance of structure comes in handy.
When you are wondering how to design an email template, you must ensure the structure is scrollable. Depending on your brand, product, or service, you can keep the content logical or emotional.
2. Simpler Is Better
A professional email template must be simple, with no fancy elements or complicated designs. There are a few ways to ensure the template is simple for everyone reading the email.
You can add repetitive elements to ensure scanning the content is easier. It also helps skip the unimportant parts and focus on the useful content only. Other ways to keep the email design simple are to use white space and popular fonts.
3. Focus on the CTA (Call to Action)
You can follow the age-old pyramid structure and wait for someone to read the entire email until they reach the CTA at the bottom. Or you can focus on the modern method and make your CTA easy to locate with email template anatomy. Great email templates do not have to be complicated.
Try adding a well-focused photo to help your reader zone in and keep your CTA in the first block of your template to ensure maximum CTR.
4. Readability Factor
Multiple colors for text, images with no contrasting elements, and small fonts are just some factors that decrease an email’s readability. An email template must be free of all distractive elements to make scrolling easier on the eyes and brain.
White background with black text is a classic template for emails. You should also keep the images a bit darker so the reader can focus on the text. Bright images are distracting and complex patterns like zigzag or vertical splits will only complicate the design.
5. Add the Unsubscribe Link
We get it! It’s not in favor of your brand or campaign, but it helps perfect the anatomy great email template. People mostly subscribe to newsletters and campaigns on impulse. They have been interested in the brand for a while and continue to follow it via emails, but sometimes they lose interest. When they do, they look for the unsubscribe button at the very bottom of the latest email they receive.
Businesses and brands that do not add the unsubscribe link in their email footer are risking their campaign. People are quick to report an email as spam if they do not find the option to unsubscribe. You don’t have to add a huge button in the footer. You can simply add a small hyperlinked text, but its presence will ensure you don’t get blocked or banned.
Anatomy great email template helps you learn the best features that will help you build your brand identity and increase the level of engagement with your audience. So, use the key features we’ve shared in this post and make the most out of your email template to achieve your desired marketing goals.
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