February 14 remains a happy date for lovers and marketers alike. Businesses worldwide upgrade their email marketing strategies, targeting happy couples (and single men and women) who celebrate Valentine’s Day with love, gifts, and treats.
But how can you compete with your rivals who are sure to capitalize on the situation by pushing sales emails and still succeed in breaking records for email marketing revenue? Here are some quick-win tactics to draft the perfect Valentine’s Day email that will turn your campaign into a sales machine.
Drafting the Perfect Valentine’s Day Emails like a Pro
Getting your Valentine’s Day email to stand out from the sea of messages can be a real challenge. But we have some excellent tips that will help your email perform better than the rest. Here are our top tips for drafting the perfect Valentine’s Day email.
1. Use Current Fads
Keeping up-to-date with the latest developments and fashions is one method to maintain a competitive edge. For example, you could promise an event that even Ben Affleck would like!
— Dr. Kinda Decent Human (@amsi81) February 6, 2023
2. Use a More Understated Approach
You may add some flirty touches to your email without deviating too much from your standard style or language. There’s no need to force an entire campaign if it does not suit your brand’s tone. Instead, try modifying your existing templates and using V-Day celebration as a theme.
Adding an attention-catching header or subject line like “Hi Handsome” or “Hello, Gorgeous” might be enough to set the romantic tone right away. You may still use this strategy for your email marketing campaign even if you plan to promote a love-themed product line or offer a discount in honor of the holiday. Sometimes, being subtle about marketing is the best way to go about it!
3. Create Attention-Grabbing Visuals
According to studies, visual information accounts for 90% of all information processed by the brain. You must utilize the power of photos in your email. You can do this by showcasing your Valentine’s Day collection, sharing a loving message from your company, or even using a lot of red in your email design on February 14.
Embedding a touching Valentine’s Day-themed video in an email is another option. But the best way to go about this is to use email templates. Ensure you learn about email templates and find the best options matching your brand style and audience’s taste.
4. Help Your Customers
Customers will love you forever if you help them on this magical day. Send your subscribers a special gift guide with ideas for the right present to send. For example, if you own a jewelry store, help your customers find the perfect piece of jewelry. Or, if you run a flower shop, you can email a guide showing different flowers and what they represent. Be as thoughtful as you can!
5. Don’t Forget the All the Single People Out There
Valentine’s Day is about love – romantic and otherwise. So, targeting your single audience can be the recipe for creating the perfect Valentine’s Day email. You can create a promotion for your single subscribers to enjoy this unique day in any way you want. If you’re in the restaurant business, you could tell singles they can bring a friend or family member for half price.
Or start an ‘I can buy myself flowers’ campaign, taking the lead from Miley Cyrus. Your single consumers will think the world of you!
6. Sell Stories with Copywriting
Email copywriting is frequently undervalued by marketers. While attractive visuals draw attention to and sell your products, the story is what helps sell your subscribers the dream you give and put your products in the correct context.
More so than a steep price cut or free shipping, a few well-crafted lines describing your Valentine’s Day campaign can do wonders for your bottom line. If you are looking to spark conversations, consider creating a hashtag to inspire others to share their unique experiences.
7. Segment Your Audiences
What if the recipient of your Valentine’s Day email thinks it’s totally pointless, even though you know it’s awesome? This happens when marketers fail to segment the audience and tailor their message. A fashion label could write in an email, “We know you adore colors, and we could have something that’s perfect for you,” suggesting that the recipient might be interested in a certain item. This information can be gathered by keeping tabs on what subscribers have bought in the past.
The Bottom Line
At this stage, you have acquired the required knowledge and understanding to compose an exceptional Valentine’s Day email. Keep in mind, to make a successful sale, your proposal needs to surpass others. Select the best email templates to simplify the creation of successful emails.